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Chances are… You’re wearing 3 years of hair damage. Why? Because a single hair may live about 4 or 5 years. Given that hair grows, on average, a little less than half an inch (1 cm) per month, hair that is 12 inches (30 cm) in length has seen almost THREE YEARS WORTH of ultraviolet light, friction from brushing, heat from blow dryers, curling irons, and straighteners, and possible chemical exposure through coloring, perming or straightening. It’s little wonder that hair wear and tear, or "weathering," results in cuticle cells can become raised and softened, leaving the hair more prone to breaking and rougher in appearance. Textured hair in particular is prone to protein loss, resulting in breakage, damage and loss of elasticity, so what’s a girl to do?
The answer is a healthy dose of everything your natural hair needs as well your textured hair extensions or weaves (since they are prone to the same damage as your own hair). Moisture balancing, rich oils and buttery formulations help to protect from all of that! But caring for that beautiful hair of yours has to start from the moment you wake up:
IN THE MORNING
Salt, sulfates and parabens are just about the worst ingredients for your hair. So firstly you need to cleansing that maintains the natural hydration of your hair without stripping away beneficial oils and that also adds good oils back to your hair. Our Perfect Locks Curl Care Defining Shampoo and Curl Care Defining Conditioner are color safe and uses Grapefruit Extract and natural Avocado Oil to condition and detangle. It will keep your curls bounce without leaving films or leaving your hair feel like straw.
TO STYLE THOSE TRESSES!
Before you head out the door what you use to amplify those curls or give you a little tamed structure to them depends on your haircut and even your preference.
If you like soft, defined curls with some movement, our Curl Care Definer & Amplifier bathes those curls with Jojoba Oil, as well as Sunflower Seed and Grapefruit Extract. It helps to separate the curls and give you that Hollywood frizz and humidity free shine without weight.
If you prefer a little more structure to your curls, our Curl Care Nourishing Spray Gel also uses Grapefruit Extract and Avocado Oil to give you a lasting frizz-free control with more hold than a curl cream. You simply spray it in when your hair is still damp and you simply scrunch and go, use a blow dryer or twist your curls and release if you look a little more ring-like definition.
ONCE A WEEK
Because textured hair is shaped into a curl at the microscopic level, your hair tends to lose moisture and protein as the little Keratin scales that make up the surface of our hair are open a little more than other hair types. Because of that, deep conditioning and treatment to replace that lost Keratin and protein is important as a weekly ritual. Pour yourself a glass of wine, and work through our Inspire Deep Conditioner loaded with natural ingredients such as Aloe Vera, Meadowfoam Seed Oil, Wheat, and Burdock Root. Leave it in for at least 15 minutes with your hair wrapped in a hot towel or leave alone while you shower. Your curls will love you for it!
